I was home today and was watching the 7th ODI between India and England. But Sahara One spoilt my mood by inserting commercials just about wherever they could. So much so that they even missed the winning shot to be shown live because they had a silly advertisement that they inserted during the telecast. Even Doordarshan who was showing a parallel feed were not far behind with the same number of commercials being shown there. It was so annoying and I felt that other channels like Ten sports and Star Sports are at least considerate in showing commercials. They do not irritate the life out of the the viewers. For the sake of the game of cricket and the cricket enthusiasts, the people responsible for giving rights for television feeds should keep a clause wherein commercials are shown but at an appropriate time and with a reasonable frequency. I have vowed not to buy Reliance products after being bombarded with Reliance mobile commercials every few minutes during the match.